The band Persuader was formed in 1997.
The direction of the music was and still is Heavy Metal all the
way, later with a more aggressive attitud. In 1998 the band recorded
the demo ”Visions and Dreams” which got some really good reviews
from different magazines and internetzines.
LNP read about the band in Close-up magazine which after some
negotiating led to a record-deal. In early 2000 the debutalbum
”The Hunter” was recorded, and following the release the response
was overvelming. Many good reviews and featurings as ”Best Newcomer
2000” on various webzines things were looking very bright for
the band. However, before it´s release, Loud ´N´
Proud Records were shutdown caused by economic difficulties. The
album was only properly released in France through Nothing To
Say, leaving the band with a higly acclaimed record that was virtually
impossible to get hold of.
In 2001, due to personal differences, the band decided to move
on without guitarist Pekka Kiviaho. However, Jens knew this guitarplayer
from school (Emil Norberg) who we decided to audition. We all
got along good from the start so the band wazs once again alive
and kicking. A three song promo and a couple of gigs went by when
in a twist of fate Jens read about the Young Metal Gods competition
sponsored by Noise Int. and we sent the promo to them. We were
voted number one in Europe and won the finals in Bochum/Germany
in May wich resulted in the album Evolution Purgatory wich, as
the debut album, won praisal from zines and mags around the globe.
In the wake of 2004 release ’Evolution Purgatory’ and after a
handful live appearances at festivals and concerts, Persuader
found themselves going through some changes…
They switched the label to newly formed Dockyard 1and added a
second guitarist, so Jens can fully concentrate on his role as
a front man. They found a new wingman to Emil Norberg in longtime
friend Daniel Sundbom.
Besides that Jens and Emil got asked to join, together with Piet
Sielck, Thomen Stauch´s new Band Savage Circus.
After months of songwriting, recording and promotion the highly
acclaimed Savage Circus debut album Dreamland Manor got released
and it was finally time to start writing new songs for the follow-up
to Evolution Purgatory.
`When Eden Burns´ takes off where Evolution Purgatory left
off and sometimes feels like a mixture of the bands two earlier
efforts, with passages reminicent of older trash and speed metal
bands without sacrificing melody. So what has evolved since last
time? This album has more diversity rythm and tempo-wise, the
occasional growling vocals we heard on EP is more frequently used
and it actually adds a nice flavor when used. Besides that there
has been made a big step production-wise with crystal clear mixing
and a rawer feeling to the sound.
Songwriting duo Emil Norberg and Efraim Juntunen found themselves
mixing all kinds of styles varying from black metal riffings to
sweet piano interludes, Kreator-ish guitars and modern sounding
choruses into the the unique Persuader sound the band has always
strived for. And what about the Blind Guardian influences we heard
on previous albums? Yes, they are still there but with a seemingly
not so appearant and more personal touch to it.
„We´ve always wanted to incorporate different sounds, structures
and ideas we have and have it make sense somehow. Thats what we
have always enjoyed doing and will continue to do with Persuader“,
guitarist Emil says.
For the recordings Persuader opted for a different solution this
time recording guitars and bass themselves, vocals at Piet Sielcks
Powerhouse and drums and final mixing/mastering in their hometown
studio Toontrack. This proved to be a working concept allowing
the band to work a lot with the sound on their own before the
final mixing stage where every separatly recorded thing was assembled
So, in conclusion, is this a step forward for Persuader as a
band? Most certainly, if you give this album your attention you
will know what I´m talking about. Catchy choruses, agressive
riffs topped with Jens Karlsson trashy raw vocals.